For more discuss and ask question join this group https://www.facebook.com/groups/143792885956764/ Posted By : Tahir Siddiqui(Mani) Reliability:- Reliability Is an indicator of a measure’s internal consistency. Consistency is the key to understanding reliability. A measure is reliable when different attempts at measuring something congregate on the same result. If a professor’s marketing research tests are consistent, a student should tend toward consistent scores on all tests. In other words, a student that makes an 85 on the first test should make scores close to 85 on all subsequent tests. Another way to look at this is That the student who makes the best score on one test will exhibit scores close to the best score in the class on the other tests. If it is difficult to predict what students would make on a test by examining their previous test scores, the tests probably lack reliability. When a measuring process provides reproducible results, the measurin
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